Spanning a 1.5 kilometer waterfront and encompassing 17,000 square meters of riverside space, the 2024 Shanghai International Coffee Culture Festival has kicked off with vigor as part of the “Double Five Shopping Festival” in the airy Xuhui riverside area. This year’s event, themed “Taste the World in Shanghai,” focuses on “internationalization” and “boosting consumption,” further polishing Shanghai’s new calling card of “coffee culture.”
Building on the success of the previous three editions, this year’s “Coffee Culture Week” has been elevated to a “Coffee Culture Festival,” becoming a highly influential urban festival IP. How does a simple cup of coffee meet the developmental stride of Shanghai city? Shanghai answers: Coffee is not just a drink; it is a medium that continuously enriches the coffee culture, innovates coffee consumption scenarios, and blends international perspectives with local innovations. Traditional culture and contemporary trends merge with commercial forms and cultural sentiment, making the aromatic fragrance of coffee a vibrant footnote to the city’s “open, innovative, and inclusive” character, adding a lively touch to the city’s soft power.