News-Coffee

On October 19, 2026, the 11th Lujiazui International Coffee Festival opened at Lujiazui Central Green in Shanghai, themed “Bound by Coffee, Connected to the World”. The main venue runs through October 25, open daily from 10:00 to 22:00 for the food court and craft-beer corner (other brand zones until 20:00). A second venue at the Oriental Riverside Hotel, Shanghai International Convention Center, joins from October 22 to 25.

Scale Up Again: Nearly 400 Brands, 20+ Countries, 20+ World Champions

According to the festival’s official announcement, this year’s edition gathers nearly 400 global brands from some 70 cities across more than 20 countries, including over 50 overseas brands. More than 20 world-champion coffee professionals arrive with their own roastery brands, and over 70 debut and limited-edition products will be unveiled. Last year’s “City Walk Around the World” zone alone brought 48 brands from 32 cities in 19 countries across four continents; this year it expands further, letting visitors taste the world’s coffee scenes without leaving Pudong.

Spanning a 1.5 kilometer waterfront and encompassing 17,000 square meters of riverside space, the 2024 Shanghai International Coffee Culture Festival has kicked off with vigor as part of the “Double Five Shopping Festival” in the airy Xuhui riverside area. This year’s event, themed “Taste the World in Shanghai,” focuses on “internationalization” and “boosting consumption,” further polishing Shanghai’s new calling card of “coffee culture.”

Building on the success of the previous three editions, this year’s “Coffee Culture Week” has been elevated to a “Coffee Culture Festival,” becoming a highly influential urban festival IP. How does a simple cup of coffee meet the developmental stride of Shanghai city? Shanghai answers: Coffee is not just a drink; it is a medium that continuously enriches the coffee culture, innovates coffee consumption scenarios, and blends international perspectives with local innovations. Traditional culture and contemporary trends merge with commercial forms and cultural sentiment, making the aromatic fragrance of coffee a vibrant footnote to the city’s “open, innovative, and inclusive” character, adding a lively touch to the city’s soft power.