Our Values

Principles

  • Exploration and Sharing: Chafei.SHOP encourages every coffee and tea enthusiast to deeply explore the unique flavors of coffee and tea while sharing their experiences and knowledge, thereby enhancing cultural exchanges between them.
  • Heritage and Innovation: We are committed to preserving and disseminating the rich tea culture of China and the knowledge of the emerging coffee market, while continually seeking innovative ways to perfectly blend tradition with modernity, allowing for a fresh interpretation of cultural delights.
  • Quality and Responsibility: Chafei.SHOP is dedicated to selecting high-quality products, ensuring that each batch of coffee beans and tea leaves comes from the best planting environments and sustainable harvesting methods, being responsible for the environment and honest with our customers.

The Origin and Story of "Chafei" - Your Destination for Exceptional Tea(Cha) and Coffee(Fei)

In 2021, during the pandemic, when traditional offline retail channels were facing significant challenges, we launched "ChaFei" with a vision to bring the finest teas and coffees from China's vast landscape to the world. Our company is registered in Guizhou, a province that, despite its vast size - ten times larger than China's most advanced city, Shanghai, and with a similar population - lags behind in economic development, contributing only a tenth of Shanghai's GDP.

 

At "ChaFei," our focus remains steadfast on identifying and showcasing the best products from across the nation. For teas, we have carefully selected and curated a range that truly represents the essence of Guizhou's tea . We hope you will enjoy these teas.

Recognizing that coffee is a preferred beverage for many overseas, we have also expanded our offerings to include beans from Yunnan, a neighboring province where coffee cultivation has flourished. We have forged partnerships with local coffee shops, who have been instrumental in guiding us to some of the finest beans.



As we continue to grow and expand our online platform, we invite you to explore "ChaFei" and discover the unique flavors of China's teas and coffees. Furthermore, if you ever have the opportunity to visit China, we would be delighted to welcome you to our cafes. As a token of our appreciation, we offer discounts to customers who purchase from our website and redeem their purchases at our physical locations.